Google: these are Google cookies, which collect information, in an anonymous form, about how visitors use our site, which pages they visited, where they come from, and the number of visitors to our site.

ActiveCampaign: we use these cookies to our email subscribers' engagement with our website, and to track the efficiency of our email campaigns.  

HotJar: these cookies are used to better understand our users' needs and to optimize this service and experience. Hotjar collects data on our users' behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the 'about Hotjar' section of Hotjar's support site.